Apples iPad Boosts Work, Rest and Play
The major James Bond site says the iPad is great for business. Over a third (35%) of iPad business users use the device when commuting and 40% use it when travelling for business. Since they bought their tablet, iPad business users are using laptops less. Use of laptops among this audience is down 41%, compared to non-business iPad users, (who have seen a net drop of 32%).
Despite their lack of time, business users of the iPad have embraced digital magazines more than non-business users. The survey reveals that those who have read interactive magazines on their iPad, as well as in print format, are more likely than non-business users (54% vs 45%) to prefer reading content on their iPad vs. print.
Marketeers focused on iPad can now contact the recently rebranded Seven to receive further details of this invaluable iPad research, free.
For further information log onto http://www.seven.co.uk.