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APPLESAUCE: “There is no way to monetize the watch whatsoever,”

“There is no way to monetize the watch whatsoever”  Eliran Sapir, chief executive of Apptopia,

Apple tried, and Apple failed.

The luxury watch market isn’t for everyone. Many companies have tried to enter the market, which values exclusivity and hand-craftsmanship over mass-produced devices built by robots. Apple was the latest entrant, attempting to break in two years ago with the 18-karat gold Apple Watch Edition, which started at $10,000 and topped out at $17,000. It was essentially a luxury watch starter kit: it was gold, expensive, and Apple handed out custom versions to fashionable celebrities like Beyoncé and Karl Lagerfeld for the free promotion.

But now that watch is dead.


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