After Donald Trump’s ‘covfefe’ tweet went viral, Swedish entrepreneur Per Holknekt quickly jumped on the bandwagon, applying to register the new ‘word’ as a trademark.
“It’s the newest and the most used word in the world… I’m surprised no one thought about trademarking it,” Holknekt told AFP.
Any company that now wants to use “covfefe” commercially will have to ask Holknekt for permission.
It cost him only 3,600 Swedish kronor (370 euros, $415) to register the name with the Swedish Patent and Registration Office in Stockholm.
“It’s easy to understand that (Trump) meant to say ‘coverage’ but it turned into a funny incident that I can capitalise on,” said Holknekt, who has trademarked 32 brands throughout his career.
He said he trademarked the term to cover confectionery, advertisements, communication and coffee.
“But it doesn’t sound like a delicious coffee,” Holknekt said with a chuckle.
“I hope Donald Trump finds out about this.”