The ‘Stop Funding Hate’ Campaign
A campaign urging British companies not to advertise in a number of the country’s tabloids in the run up to Christmas has gathered momentum after a Danish toymaker Lego said it would end “promotional activity” with the Daily Mail.
The ‘Stop Funding Hate’ campaign, which was set up in August in response to the treatment of refugees and asylum-seekers in the press, has rapidly picked up followers, with over 1,80,000 likes for its Facebook page.
While its latest campaign — a powerful video that has been doing the rounds online — asks John Lewis, a department store chain, and supermarkets Waitrose and the Cooperative, to stop advertising in the Daily Mail, The Sun, and The Daily Express, the group plans to extend its campaign over time.
“We’ve been overwhelmed and excited but it mainly proves that there are a lot of people who feel the same we do,” Rosey Ellum, one of the campaign’s founders, told The Hindu. “Our ultimate goal is to stop hate speech and get as many companies to remove their advertising as possible.”
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