CNET reports that Apple is in the midst of a move form technology to style. The new new Ive-led Apple has introduced new phones with minimal if any technology advances but change sin style ranging from multicolored cases to an interface cleared of busy graphics like notebooks and lined pages. All this isthe work of Jonathon Ives, Steve Job’ ‘design guru who know seems to head technology at Apple. CNET goes on: “In the promotional video introducing iOS 7, Ive waxes poetic about the new design of the product. At the end of the video, he concludes: “With what we’ve been able to achieve together, we see iOS 7 as defining an important new direction, and, in many ways, a beginning.”
Much has been written about how Apple has lost the ability to innovate. And Cook is often the brunt of all the jokes (brilliant as they are). But Ive was always the closest one to the Jobs aura, not Cook. So next time we ask the tedious question, “Can Apple still innovate?” — and believe me, we will — we might instead look to Ive for the answer.”