Balmer to rebrand SkyDrive after losing trademark skirmish to Murdoch’s BskyB.
Microsoft is going to be rebranding SkyDrive, its cloud storage service, following its loss of a trademark battle with British Sky Broadcasting Group over the “Sky” name.
A joint press release by Microsoft and British Sky Broadcasting (BSkyB) explained the decision. From that release:
“According to the settlement, Microsoft will not pursue its planned appeal of this decision and Sky will allow Microsoft to continue using the SkyDrive name for a reasonable period of time to allow for an orderly transition to a new brand. The agreement also contains financial and other terms, the details of which are confidential.”