Amazon tablet challenge to Apple
By Chris Lefkow – Mon, Aug 29, 2011With Amazon reportedly poised to launch a tablet computer, technology research firm Forrester is predicting the device could be the first legitimate challenger to Apple’s iPad.
Forrester Research analyst Sarah Rotman Epps, …. said Amazon’s “willingness to sell hardware at a loss combined with the strength of its brand, content, cloud infrastructure, and commerce assets makes it the only credible iPad competitor in the market.”
“If Amazon launches a tablet at a sub-$300 price point — assuming it has enough supply to meet demand — we see Amazon selling 3-5 million tablets in the fourth quarter alone,” she said…….
The New York Post, citing a “a source with knowledge of the plans,” said last week that Amazon will enter the tablet fray in late September or October with a device that costs “hundreds less than the entry-point $499 iPad.”
Like with the low-priced Kindle, Amazon would not be looking to make a profit on the hardware but from digital content such as books, music, movies and games and applications sold for the device.