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NOLLYWOOD IS FALLING APART 2

Just saw the movie 30 Days in Atlanta on a cable channel here. Brilliant cast: Richard Mofe Damijo is of the caliber of Sidney Poitier. The Image may contain: 11 people, people smiling, textcasting was superb. If you saw Coming to America with Eddie Murphy, you could tell that Akpors and Richard would finally get their estranged girlfriends – Lynn Whitfield and Karlie Redd to suddenly believe and accept them back and now they are heading to Nigeria. That is what troubles me, the lack of originality. But I was entertained and that was the idea. When a movie entertains you, its art is done.

In my opinion, Nollywood does not have a talent problem. It is not a scripting problem. It is not a cinematography problem. It is not a directing problem. It is not a production problem. 30 Days in Atlanta was shot in Atlanta in majestic opulence that cost a bit to rent or lease.

The problem Nollywood has is distribution. All the stake holders of Nollywood should place an embargo on production for an entire year. Hold a conference and come up with a distribution system that penetrates the rural areas and not focus on the cities targeting the negligible middle class population of Lagos and Abuja. That would not help. There is a need to galvanize the rural population to appreciate cinema as an entertainment and rural economy booster akin to what was the tradition of the market square in the days before we became afflicted with colonial mentality syndrome. Who says we must build multiplex cinemas like they have in Europe? It’s costly and requires too much people to work. And then the popcorn and hotdog. A single theatre with a high lumen projector can deliver great moving pictures to an audience of 500 or more. One projector rather than 5 serving mostly empty theaters.

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