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Airbus Made a Bad Bet

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The A380 was AIRBUS’ big bet.  The Mega Jumbo Jet was countered by the smaller and more efficient Boeing 787 Dreamliner.  Now the Jumbo is suffering from a lack of sales.  Boeing was right, there is simply not enough demand for a 500-seater long haul airline.

No airline has ordered A380s at all this year ans the Japanese carrier Skymark Airlines cancelled the six it had ordered.

Airbus’ CFO Harald Wilhelm told investors Airbus might have to discontinue the plane unless it can invest about 2 billion dollars in improved engines to make it more attractive to customers.

According to The Independent  Emirates airline president Sir Tim Clark said yesterday he had protested to Airbus about the comments. His airline has 56 A380s in its fleet, according to its website, and has 140 more on order. Emirates is by far the most committed to the model.

“We are on the hook for his plane,” he said: “I get pretty miffed when we have put so much at stake.”


0 Comments Add Yours ↓

  1. Charlie #
    1

    The Dreamliner is numbered 787, not 767

  2. Roger Rabbit #
    2

    Yeah, but it’s still fun to watch YouTube videos of A380s taking off and landing.

  3. Charlie #
    3

    You corrected your text in the essay, but didn’t acknowledge your mistake in a comment.

  4. theaveeditor #
    4

    I did thank oyu. Didn’t you get the email?