Innovation .. Is this what marketing is about?



Nasal Deodorantspic n spanHappy Birthday Hugh!

We all hear the talk about American “innovation.”  What is innovation?  I suspect the bulk of it has little to do with inventing new products.   But then ….

Some years ago my brother told me that he was working on a secret new product for his employer Procter and Gamble.  I saw this as a challenge … could I come up with a great product for P&G?  I do not remember if I ever told Hugh, but my imagination came up with nasal deodorant, “the answer for people whose friends do not care!”  Guess what … someone has invented exactly this!  (

Meantime Hugh’s innovation was simpler and a LOT more useful … he invented the Spic N Span spout!


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