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MOVEON: Register the voters!

From: Julia Rosen, MoveOn.org Civic Action <[email protected]>
Subject: Can you call Debra?
To: ~~~~~~~~~~~~~~
Date: Sunday, June 17, 2012, 10:47 AM

We’re launching a brand new project to make sure members of the Rising American Electorate are registered and vote in November. Our programmers have built a brand-new calling tool to register thousands of new voters. Can you spend 15 minutes reminding people to register?

Register voters!
Great news! Approximately 1 million young people will have their dreams restored thanks to President Obama’s new executive order protecting the rights of undocumented DREAMers.3
Dear MoveOn member,
Can you call Debra? She lives in Ohio and she just moved—we need to help her register to vote at her new address. And John just turned 18—he needs a call about registering in Minnesota. And Lucía is a young woman from a community in Florida where registration rates are low.
Debra is part of the Rising American Electorate—the young people, unmarried women, and people of color who make up more than half of our nation’s voting population. Except 42% of them aren’t registered to vote.1 Like Debra.
I know you don’t know Debra, and its uncomfortable to call someone you don’t know. But it matters, because this election matters.
Here’s our strategy, and a simple but real way you can make a difference:
We’re launching a big, new, ambitious project to ensure that the “Rising American Electorate”—the unmarried women, young people and people of color Republicans want to prevent from voting—are registered and make it to the polls this November. These voters came out in record numbers in 2008, and we could lose this election without them.
Millions of voter registration forms are being mailed to people in these key demographics. The forms are arriving in their mailboxes as I write this. Today, it’s as easy as it will ever possibly be for these folks to register. But in another week many of them will have misplaced the form, and we’ll have missed this opportunity. Can you take 15 minutes to call and remind them to register?

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